Apr 06, 2020  
2018-2019 Catalog 
2018-2019 Catalog [ARCHIVED CATALOG]

ISM 4480 - Principles of Electronic Commerce

Credit Hours: 3.0

All prerequisite courses are required.
Prerequisite(s): GEB3213, MAN3025 with minimum grade of C
Corequisite(s): None

This course is designed to familiarize students with management approaches to effectively define and implement e-commerce systems. The course addresses the digital economy, e-commerce strategy, marketing, e-commerce models, and management and regulatory issues.

Bachelor Course