Mar 31, 2020  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

MAR 2011 - Principles of Marketing


Credit Hours: 3.0

Prerequisite(s): None
Corequisite(s): None


The marketing function from idea creation through production, distribution, and consumption is examined, primarily with a small business, applications-driven format. Students develop research, writing, and presentation skills. Competitive analysis, planning, and consumer behavior are integral subjects.

Parallel: College Transfer (A.A. and A.S)