ADV 1210 - Introduction to Advertising Design and Graphics

Credit Hours: 3.0
Prerequisite(s): None
Corequisite(s): None
An introduction to visual communication theory and methodology, and principles of design. Lectures include such topics as symbolism, visual perception, conceptualization and layout stages, design principles, typography, illustration and imaging, and color. This course will focus on expanding the student’s knowledge of basic design principles. It will introduce the student to visual communication theory and devices including their use in the creation of graphics. Composition, typography, and color application will form their foundation for learning to communicate to target audiences. This is a hands-on course that enables students to develop their skills through the creation of various projects throughout the semester.
Occupational (A.S. and A.A.S.)