ADV 4202 - Advertising Graphics

Credit Hours: 3.0
Prerequisite(s): None
Corequisite(s): None
The course examines both traditional and digital visual graphics in the context of video production and digital cinematography for advertising. Students will demonstrate advanced skill in the creation of visual advertising campaigns in various narrative environments such as commercial, corporate video, short commercial advertising. The course examines the historical aspect of animation, logo design and motion graphics in the commercial setting. Students will explore how they can use graphics to create complex and compelling scenes to be used to sell products or services. Through progressive hands-on exercises, students will be exploring the use of graphics for commercial video both in the traditional and digital realm. Students will use these graphics to create robust advertising campaigns. The course examines animation and motion graphic styles and trends (screening of commercials, web-based videos, animations, and new media) as well as live, hands-on and in-class demonstrations of traditional technologies as compared with current ones.
Bachelor Course