GEB 2350 - International Business

Credit Hours: 3.0
Prerequisite(s): None
Corequisite(s): None
This course introduces students to the field of international business. Once a firm crosses an international border, it is in a new legal, political, cultural, and competitive environment. The course examines the major facets of the international business management environment (legal, political, economic, and cultural). It explores international strategies, by assessing the main factors determining success and failure of international companies. Students have an opportunity to describe international management operations and issues such as managing a multicultural workforce, designing and executing global marketing strategies, designing global products and services, and managing global research and development.
Parallel: College Transfer (A.A. and A.S)