MAR 2011 - Principles of Marketing

Credit Hours: 3.0
Prerequisite(s): None
Corequisite(s): None
The marketing function from idea creation through production, distribution, and consumption is examined, primarily with a small business, applications-driven format. Students develop research, writing, and presentation skills. Competitive analysis, planning, and consumer behavior are integral subjects.
Parallel: College Transfer (A.A. and A.S)