May 09, 2025  
2024-2025 College Catalog 
    
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2024-2025 College Catalog

MAR 3023  - Principles of Marketing

Credit Hours: 3.0
Prerequisite(s): GEB3213 with C and MAN3025 with C
Corequisite(s): GEB3213 and MAN3025
Principles of Marketing is a course designed to be an introduction to the process of planning market programs for goods and services. Techniques of analyzing the market and its environment are introduced as background for making decisions in product planning, promotion, distribution, and pricing.
Bachelor Course