MAR 4724 - Social Media Implementation and Management

Credit Hours: 3.0
Prerequisite(s): MAR3023 with C
OR
Corequisite(s): MAR3700
This course emphasizes the development and implementation of a marketing strategy with an emphasis on social media applications. Content includes specific social media platforms. topics covered will include development of an e-marketing plan, market segmentation and targeting strategies, customer relationship management techniques and the differentiation of owned and paid media.
Bachelor Course